Monday, February 15, 2010

Mobixell launches new solution to mobilise RSS feeds

Mobixell Networks, the leading provider of rich media mobile internet, which offers mobile broadband, mobile video, mobile messaging and mobile advertising solutions, announced today the launch of RSS Gateway; a network centric solution which enables mobile operators to deliver RSS feed services to subscribers. The solution has been designed to offer an alternative to existing client-based RSS feed solutions and enables operators to generate additional revenue and retain a prominent position in the value-chain. The solution allows RSS feeds to be delivered to all multimedia enabled handsets without users having to install and configure a client-based mobile RSS reader. Mobixell's RSS Gateway tracks the feeds of selected websites, be it news, sports, weather, stock quotes or podcasts and sends registered subscribers the newly available content as an alert service (as a snippet with a link) via SMS or MMS. The URL to the target website is embedded in the notification message, prompting the subscriber to launch a browsing session. In this way operators can add to the range of Web 2.0 services they are able to deliver, to drive additional revenue and promote customer loyalty. For the subscriber, it's a an innovative and convenient way to receive RSS feed alerts on their mobile phone